OUR

STORY

"You can wear black at any time, any age & almost any occasion." - Christian Dior
"THE PERFECT BLACK - Your go to place for ALL BLACK ALL BASICS."

"You can wear black at any time, any age & almost any occasion." - Christian Dior

True that, Black is classic and we are all about black. We are first of its kind lifestyle brand in India who has focused on creating premium lifestyle products in only one color - BLACK.

 

The idea conceptualized from a very simple need - ‘I want to know where to buy good quality solid BLACK t-shirts and shirts from. I need them again & again for my gym, office, evening parties and more… It is my go to color and I do not want to invest time in searching for the right product every single time. Most importantly, I do not get premium quality unless I have to drill a hole in my pocket’

 

Yes! we too faced this challenge to find good quality fashion staples in BLACK and to our surprise no brand had focused on this simple need. So!...Well we started! We are creating a one stop solution for all your BLACK needs. The idea is to create convenience for all of us to buy the most essential range of high quality lifestyle products in BLACK.

"BLACK is a Color of Comfort, Convenience and Power."

 

WHY BLACK?

We are addicted to BLACK!

BLACK is a Color of Comfort, Convenience and Power. Black is the only color which makes every body type look beautiful as it gives confidence to the wearer. It appeals to any skin tone, height and age - It never discriminates! It is possibility the only color which you can wear on almost any occasion. When in doubt, wear BLACK!

Today we are a growing family of passionate people who are unconventional, value simplicity and are committed to help you best focus on things which really matter to you. Just the way Mark Zuckerberg has simplified his life with this one t-shirt, we offer to simplify yours with THE PERFECT BLACK - Your go to place for ALL BLACK. ALL BASICS.

OUR TEAM
"we work like Hercules with only one difference! Our style of working is more inspired by the Indian way of doing business"

THE PERFECT BLACK has been started by a couple who has spent more than a decade in the corporate world learning the nuances of every possible business function. While Anurag is someone who is high on idea orientation & risk taking, Shikha has exceptional analytical skills and high on thoroughness. They both have one thing in common - They are passionate about travelling, exploring food & cultures and are in love with the color BLACK.

Like any other startup, we work like Hercules with only one difference! Our style of working is more inspired by the Indian way of doing business - The act of business for us is not only to generate wealth but more importantly to engage ourselves in doing something meaningful which helps us to grow materially, intellectually and emotionally. We want to create products which truly deliver the right value for the time & money invested by the end-user.

"If you have any feedback on our work, products or if you wish to connect with us for business or otherwise, please feel free to write directly to any of us:

anurag.k@theperfectblack.in or shikha.k@theperfectblack.in"

- Anurag Kanoongo & Shikha Khandelwal

Founders